Ash Brar
Digital Marketing Specialist @Clearmotive Marketing Group
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WORK HISTORY
Digital Marketing Specialist @Clearmotive Marketing Group
Calgary, AB, CA
Developed and executed comprehensive strategies for paid channels, including Search and Social, to align with business goals. • Led initiatives for tracking and measurement using GA4 and GTM, enhancing reporting accuracy. • Collaborated with cross-functional teams to optimize funnel performance and campaign outcomes.
EDUCATION
Bow Valley College
Diploma, Digital Designing
ABOUT ASH BRAR
I build growth systems that help organizations scale paid acquisition efficiently, predictably, and with confidence in their data.Over the past 5+ years, I’ve led performance marketing and analytics initiatives across ecommerce and lead generation environments, managing high-budget portfolios with approximately $130K/month in Search and $360K/month in Paid Social spend. My work goes beyond campaign optimization. I design the measurement, reporting, and decision infrastructure that allows teams to scale without losing visibility, efficiency, or control.My focus sits at the intersection of performance marketing, measurement architecture, and marketing analytics:Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, Pinterest, Stack AdaptMeasurement & Tracking: GA4, GTM, server-side tracking, Big Query, Google Cloud, custom event/data layer implementationAnalytics & Reporting: SQL, Power BI, Looker Studio, forecasting, regression analysisMarketing Ops / RevOps Enablement: Zapier, Salesforce/Pardot, Klaviyo, Campaign Monitor, Blackbaud, Follow Up Boss
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