Arpita Saxena
Brand Marketing Manager @Farmer Brothers
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WORK HISTORY
Brand Marketing Manager @Farmer Brothers
Dallas, TX, US
Brand Marketing Manager driving brand strategy, go-to-market execution, and cross-functional leadership for a leading CPG and food & beverage company.• Spearheaded brand management transformation of a regional brand into a national entity by leveraging consumer insights, competitive analysis, and data-driven marketing campaigns — achieving a 20% increase in net sales within 6 months.• Optimized a $100M product category through go-to-market strategy and SKU rationalization (good-better-best framework), achieving 70% SKU reduction and enhanced operational efficiency.• Developed and executed comprehensive go-to-market (GTM) strategy across B2B channels for a coffee product, driving $2M in net sales within 8 months.• Led product line optimization across 5 categories using Circana (IRI) and Nielsen data to deliver $1.2M in cost savings through strategic brand management decisions.• Utilized consumer insights and KPI analysis to develop sales enablement tools and marketing collateral, driving $1M in potential revenue from existing and new customers.• Managed digital marketing campaigns across social media, email marketing, and e-commerce channels to grow brand awareness and market penetration.
EDUCATION
Symbiosis Institute Of Media And Communication, Pune
MBA -CM
SIES College of Arts, Science and Commerce, Nerul
Bachelors of Mass Media
The University of Texas at Dallas
Master of Science - MS
SKILLS
ABOUT ARPITA SAXENA
Brand Marketing Manager with 8+ years of experience driving brand strategy, go-to-market execution, and revenue growth across CPG and food & beverage. I specialize in transforming regional brands into national players by combining consumer insights, competitive analysis, and data-driven marketing campaigns.At Farmer Brothers, I led the brand transformation of a heritage coffee company — developing marketing collateral, sales enablement tools, and digital campaigns that expanded market penetration and strengthened retail partnerships. Previously at VML (VMLY & R), I managed cross-functional teams across the APAC region, delivering award-caliber digital and performance marketing campaigns for global consumer goods brands.Core competencies: Brand Management · Go-to-Market (GTM) Strategy · Market Research & Competitive Analysis · Consumer Insights · Digital Marketing · Social Media Strategy · Email Marketing · Campaign Management · KPI Analysis & Reporting · Sales Enablement · Cross-Functional Leadership · Agency & Vendor ManagementTools: Google Analytics · Circana (IRI) · Nielsen · Datassential · Technomic · Mintel · Hootsuite · HubSpot
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