Arpita Tiwari
Digital Marketing and Research Senior Associate @Google Operations Center
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WORK HISTORY
Digital Marketing and Research Senior Associate @Google Operations Center
Gurugram, IN
Revenue Intelligence: Analyze Google Ads activity to pinpoint high-intent accounts and assess global sales presence prior to outreach.Strategic Mapping: Identify and map key stakeholders and decision-makers using LinkedIn Sales Navigator and ZoomInfo.Advanced OSINT: Leverage Open-Source Intelligence techniques to enrich company and stakeholder data from public digital footprints.Data Verification: Spearhead contact discovery and validation using Cognism, RocketReach, and Snov.io to ensure campaign deliverability.Global Compliance: Orchestrate GDPR and CAN-SPAM compliant research workflows, utilizing PLX for rigorous DNC checks.
EDUCATION
United Group of Institutions
Bachelor of Technology - B.Tech, Computer Science
Jaipuria School of Business, Ghaziabad
PGDM, Business Analysis and marketing
ABOUT ARPITA TIWARI
Strategic Marketing Technologist | MBA & B.Tech | B2B Research & Revenue OperationsI specialize in bridging the gap between high-level data logic and actionable business growth. With over 4 years of experience supporting global marketing and sales teams across AMER, APAC, and EMEA markets, I transform raw data into a competitive advantage.Currently, at Google Operations Center, I focus on Account-Based Marketing (ABM) and high-intent prospect identification. I leverage a premium tech stack to identify decision-makers and assess market presence with a consistent 98% accuracy rate.What I bring to the table:* Intent-Based Intelligence: Analyzing Google Ads to pinpoint high-conversion accounts before outreach begins.* Advanced Lead Prospecting: Expert-level use of Cognism, Snov.io, RocketReach, SignalHire, and LinkedIn Sales Navigator.* Global Compliance: Navigating complex GDPR and CAN-SPAM regulations to ensure ethical data acquisition.* Data Mastery: Utilizing OSINT techniques and Google Sheets to enrich and validate stakeholder data.My background as an MBA and B.Tech graduate allows me to approach digital marketing with both a strategic business lens and a technical, analytical mindset.Core Tech Stack: Google Ads | ZoomInfo | Cognism | Snov.io | RocketReach | Hunter.io | SignalHire | PLX Compliance | Advanced Google Sheets
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