Arpine Papyan
Enterprise Marketing Manager @PlentyONE
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WORK HISTORY
Enterprise Marketing Manager @PlentyONE
Berlin, DE
Building PlentyONE\'s enterprise marketing function from the ground up from target account strategy and tiering to reporting, lead scoring, and account scoring. Defining account-specific marketing plans for enterprise accounts, driving campaign strategies across paid and content channels, and partnering closely with Sales on enablement, pipeline alignment, and deal support. Managing campaign budgets and developing go-to-market messaging tailored to specific verticals and account segments.
EDUCATION
American University of Armenia
Masters, MBA
Armenian National Agrarian University
Bachelor's degree, Agribusiness and Marketing
SKILLS
ABOUT ARPINE PAPYAN
B2B marketer with 10+ years driving demand generation and ABM programs for SaaS and enterprise technology companies across EMEA and North America. I turn marketing activity into measurable pipeline by designing account strategies, running multi-channel campaigns, and putting the attribution infrastructure in place to prove what\'s actually moving revenue.I work hands-on with strategy and execution equally. Account targeting, lead scoring, integrated campaigns across paid, content, and events, sales enablement, GTM messaging. I\'ve managed six-figure budgets, grown qualified pipeline 5x, and consistently delivered double-digit lifts in SQLs and account engagement across both startup and enterprise environments.What drives me is making marketing measurable and making sure Sales and Marketing operate as one GTM team.
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