Arooj Fayyaz

WORK HISTORY

EDUCATION

SKILLS

ABOUT AROOJ FAYYAZ

Oh hi, have we met before?Let me introduce myself - I’m Arooj.I started my career as an Engineer, but very early on I realized something: I was far more interested in people than machines - in stories more than systems and in communication more than configuration.After working in engineering roles, I transitioned into digital marketing, where I discovered how powerful online positioning can be. Over the years, I built a skill set in- LinkedIn Personal Branding- Content Strategy & Storytelling- Digital Marketing- Social Media & LinkedIn Management- Audience Research & ICP Mapping- B2B Lead Generation (Inbound + Outbound)Today, I work as a Personal Branding Strategist helping founders, professionals, and businesses build their authority on LinkedIn.Some wins I’m proud of:→ Scaled a founder’s LinkedIn presence from 0 to monthly impressions→ Built content systems that generate consistent inbound leads from the U.S. and global markets→ Improved outreach response rates by 40% through targeted messaging→ Led & secured a collaboration between Foviro’s founder and a U.S-based tech startup→ Successfully executed marketing campaigns for international audiences, including a partnership with StudyPerth Australia→ Managed multi-channel growth strategies that increased engagement and visibility across LinkedIn, Facebook, and Instagram. I also use tools like Apollo.io, Sales Navigator, analytics insights, and platform-native strategies to make content and outreach more targeted and effective.Where I’m Heading - I’ve recently moved to Australia and hold Australian Permanent Residency (Subclass 190) with full working rights.A Bit of My PersonalityI care about people.I care about communication.And I care about helping others progress.If you’re a recruiter or a business in Melbourne looking for someone who understands content, marketing, LinkedIn strategy, and personal branding - let’s connect.I would love to help you grow.