Arielle Blumenthal
Communications and Customer Experience Marketing Lead @Flow Neuroscience
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WORK HISTORY
Communications and Customer Experience Marketing Lead @Flow Neuroscience
Leads customer engagement and retention; helping increase average number of purchases per clinic per month from 0.5 to 2.2 (also leading to a reduction in time to activation)- Develops and implements marketing content strategy and E2E customer communication journey - Creates and oversees consumer content materials from creative campaigns to CRM emails to product notifications - Increases customer adherence via communications within product and marketing; developed a first 30-day CRM program resulting in a 30% increase in user adherence - Increases user retention MoM; More than doubling average user subscription length since starting role - Decreases customer support tickets; Creating and streamlining digital marketing and new onboarding materials to answer questions proactively resulting in a 50% reduction in support tickets thus far - Increases customer satisfaction and customer support first resolution; Established communication best-practices and developed pre-canned responses. Increasing TrustPilot review ranking from 1.7 to 4.4 - Develops marketing materials for both consumer and professional audiences across multiple persona types in each
EDUCATION
Lafayette College
Bachelor of Science (B.S.), Neuroscience
SKILLS
ABOUT ARIELLE BLUMENTHAL
Highly motivated professional with a passion for and experience in the healthcare continuum; from pharmaceutical, to diagnostics to digital health. Driven to distill customer challenges and pain points into a single insight that helps inspire, elevate, and lead successful marketing campaigns. Results-oriented and collaborative problem solver with 12+ years of experience in brand development, global healthcare launches, and medical communications. Motivated to learn, grow and excel in strategic marketing.
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