Arianna Valle
Director of Marketing and Communications @Urban College Of Boston
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WORK HISTORY
Director of Marketing and Communications @Urban College Of Boston
Building the marketing department from scratch! I strategize, craft, and implement the full marketing funnel from awareness to enrollment for all programs and certificates. Using research, data, and creativity, I develop the cross-channel marketing strategy, craft ad copy, organic content, develop landing pages, and nurture sequences to build brand awareness and drive enrollment. I manage a diverse team of external contractors and internal partners to execute our marketing plan and internal communications. Since implementing our initial strategy in July 2024, we\'ve seen incredible growth:• 13% increase in monthly website traffic • 25% increase in RFI leads captured • 51% increase in applications • Increase in followers + engagement on organic social media channelsSkills: Marketing Strategy Development | Internal Communications Planning | Brand Messaging Development | Content Marketing | Ad Copy | Landing Page Copy | Leadership | Budget Management | Multi-Channel Marketing | Advertising Strategy | PR Management
EDUCATION
University of Maryland - Robert H. Smith School of Business
Master of Business Administration - MBA
Loyola University Maryland
Bachelor of Arts - BA, Photography & Writing
ABOUT ARIANNA VALLE
Imagine a world where marketing puts people first while still accomplishing business goals. That\'s the world I\'m committed to creating. My values are my compass. People over profit. Empathy over indifference. Planet over short-term gains. I\'m sick of seeing greed rule our society, and I\'m here to help change it.Hi, I\'m Arianna, a passionate marketing director with a knack for brand messaging, persuasive writing, and data-driven marketing strategies. I believe in prioritizing the people at the other end of the marketing strategy. No more predatory marketing tactics that utilize fear and false urgency to drive conversions. We can inspire action while still putting people first. I\'m more than just a marketer. I\'m a storyteller, a creative problem solver, and a committed changemaker. Armed with an MBA, my unique blend of integrity, creativity, and data-driven marketing strategies sets me apart. I\'ve strategized for startups and mission-driven businesses, written grants for nonprofits, and crafted campaigns that drive action. With an artist\'s perspective, I think beyond typical boundaries, and my strong listening skills enable me to translate what you\'re trying to say into impactful messaging.Career Highlights•Founded and operate a marketing consulting firm with a 5-star Google rating.•Spearheaded marketing strategies that led to a 205% increase in client webpage views.•Contributed to a 64% increase in application submissions at Johns Hopkins.•Generated an average of $50M annual revenue at Stansberry Research.•Orchestrated marketing launch strategies and crafted messaging for 2 startups.Specialties•Data-Driven Marketing Strategies •Persuasive Writing•Branding & Identity Development•Campaign Development•Market Research & Analysis•Social Media Marketing & Audience Growth•SEO & Content Optimization•Email Marketing & Automation•Crisis Communication & Reputation Management•Stakeholder Engagement•LGBTQIA+ Advocacy & Inclusion•Public Speaking & Workshop Facilitation•Leadership & Team ManagementMy Credo•I believe in the power of storytelling to persuade and inspire.•I believe in doing the work, not just talking about it.•I believe in recognizing the intersectionality of climate justice & human rights.•I believe in the future we can create when we organize & stake our claim.Are you an organization looking to partner with a data-driven marketing strategist & writer to drive real impact? Do you share my mission of considering the people at the other end of the marketing strategy? Let\'s talk.
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