Ariann Langsam
Vice President of Marketing @Pilot Corporation of America
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WORK HISTORY
Vice President of Marketing @Pilot Corporation of America
Jacksonville, FL, US
Lead Marketing Communications and Marketing Research teams and external agencies responsible for supporting the Pilot brand portfolio including strategic planning, retail targeting, media planning, positioning, and P&L management.• Develop and lead the implementation of corporate strategic plans to optimize Brand performance to exceed the category and key competitors, despite market challenges. • Spearhead an insight powered, retailer-centric, creative strategy and creative development process, to ensure the development of highly targeted and engaging media to drive growth.• Drive analytical excellence to help anticipate and address market changes through the development and monitoring of relevant, actionable key performance indicators.• Develop pipeline additions to ensure we are delivering industry-leading innovation.
EDUCATION
The Johns Hopkins University
BA, Biology
University of Rochester School of Medicine and Dentistry
MS, Neuroscience, Psychoneuroimmunology
University of Rochester - Simon Business School
MBA, Marketing, Strategy
William E. Simon Graduate School of Business Administration, University of Rochester
Master of Business Administration, Marketing and Strategy
University of Rochester School of Medicine and Dentistry
Master of Science, Neuroscience
The Johns Hopkins University
Bachelor of Arts, Biology with a Minor in German
SKILLS
ABOUT ARIANN LANGSAM
Successful Marketing Professional with over 15 years of diverse experience in the consumer packaged goods, pharmaceutical, and medical device industries. Track record of recruitment and promotion based on innovative ideas resulting in revenue increases.Specialties: Specialties include leading dynamic brands throughout the phases of the product lifecycle: pre-launch, launch, growth, maturity and decline. Additional strengths lie in charting business direction through positioning and claims development, communication planning, and in successful partnerships with sales and sales management. Proven expertise in:·Strategy ·Leadership ·Customer Insights ·Business Vision and Innovation
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