Ariane Pollock
Marketing Manager Northern Europe @Fastly
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WORK HISTORY
Marketing Manager Northern Europe @Fastly
In my role as Marketing Manager Northern Europe, I. work with Sales and Marketing teams to create quarterly and annual integrated marketing plans for target regions and verticals across marketing channels. partner with Sales and growth marketing counterparts to develop and execute on account engagement strategy to generate new business pipeline. partner with the Global Communications team to plan press relations in region. plan and execute on events in regions of focus, including trade shows, customer round tables, meetups, and webinars. collaborate with the Sales teams to coordinate, communicate, and optimize the impact of marketing activities. evaluate, select, and manage vendors that contribute to local demand creation programs, including event vendors, localization leads, advertising platforms, and PR agencies. monitor and report out on results of local marketing campaigns.
EDUCATION
Jacobs University Bremen
Bachelor of Arts (B.A.), Global Economics and Management
Geschwister-Scholl-Gymnasium Wismar
Abitur, High School/Secondary Diplomas and Certificates
Hult International Business School
Master's Degree, International Marketing
SKILLS
ABOUT ARIANE POLLOCK
German by birth and Californian by heart, I have gained valuable international experience throughout my work life. Over the course of 8+ years in B2B marketing with a focus on the tech industry, I have been lucky enough to work in international teams and have helped US-based companies expand both in the European and US market. I have practical experience in Offline campaigns, Content Marketing, PR and Event Management and have been published writing on technology adoption in Europe.
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