Beverly Tu
Director, Web Marketing @Fastly
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WORK HISTORY
Director, Web Marketing @Fastly
Own Fastly’s global web strategy, scaling Fastly.com as a high-performance growth platform for brand, demand, and sales- Lead SEO and GEO/AEO strategy to ensure optimization and strong visibility across search and AI-driven discovery channels - Set the vision for CRO, experimentation, and personalization across the end-to-end digital user journey- Act as a senior cross-functional leader aligning executives across product, engineering, and marketing around shared business outcomes- Mentor and scale a high-performing web marketing team, fostering a culture of accountability, experimentation, and continuous optimization
EDUCATION
California Polytechnic State University-San Luis Obispo
B.S., Business/Marketing concentration
SKILLS
ABOUT BEVERLY TU
I\'m a data-driven web and growth marketing leader with 15+ years experience building and scaling high-performing B2B and B2C digital experiences. I specialize in driving measurable impact across mobile and web strategy, conversion rate optimization, SEO/GEO, and product-led growth. I believe in connecting user intent to revenue through thoughtful experimentation and analytics-backed decision making.Sitting at the intersection of engineering, product, design, and demand, I focus on delivering modern, scalable digital platforms and thrive on optimizing end-to-end user journeys for both sales-led and self-serve motions.
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