Aria Mehendale
Marketing Traffic Manager @911 Restoration - The Fresh Start Company
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WORK HISTORY
Marketing Traffic Manager @911 Restoration - The Fresh Start Company
Led cross-functional marketing projects by managing workflows, prioritizing team resources, and ensuring timely execution across SEO, paid search, social, and content teams Optimized marketing operations by developing and maintaining project schedules, assigning tasks, and proactively removing roadblocks to keep campaigns on track Enhanced franchisee support by providing clear communication, setting expectations, and managing project ticket throughput to deliver high-quality marketing materials Drove marketing performance improvements by analyzing campaign data bi-weekly, collaborating with internal and external stakeholders, and refining strategies to maximize ROI Set up Google Ads campaigns with ClickFunnels landing pages, set up conversion tracking and goal tracking in Google Analytics and Google Ads Managed agency and vendor relationships, overseeing creative development, PR, and web projects to align with business goals and brand standards Worked on strategy for social media, content marketing, SEO, and partner marketing Gave feedback for landing pages, paid media campaign content, keywords and strategy. Managed team and projects Implemented process efficiencies, ensuring seamless collaboration between marketing, operations, and leadership teams to improve workflow and campaign effectiveness Oversaw budget tracking and resource allocation, aligning financial planning with marketing objectives and staffing needs
EDUCATION
Michigan State University
Advertising, Management Concentration
University of Michigan
Master of Business Administration (MBA), Marketing
ABOUT ARIA MEHENDALE
Results and analytics-driven professional with demonstrated ability in marketing analytics, research, strategy, and project management. Passionate about building strong brands through conducting research, understanding the customer, and positioning to appeal to target audience.
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