Areesha Rizwan
Digital Marketing Specialist @Imaginatal
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WORK HISTORY
Digital Marketing Specialist @Imaginatal
Cardiff, GB
EDUCATION
RILLS School (Pre-school to O Level)
High School Diploma
Punjab Group Of Colleges
Fsc Pre-medical
University of South Wales
Msc Strategic and Digital Marketing, Marketing
Superior University
Bachelor's degree, Mass Communication/Media Studies
ABOUT AREESHA RIZWAN
I’m a Digital Marketing Specialist who starts by understanding the audience and the business then builds website marketing that gets found and converts. I use research, data, and real user behaviour to decide what to do (and what not to do), so the work is clear, measurable and focused on outcomes.At Imaginatal, my work sits at the intersection of website strategy, landing pages, SEO (local + technical), and copywriting; improving how pages are structured, how they communicate value, and how easily visitors can find what they need so more visits turn into enquiries and leads.Recent results Nov → Dec:• Worked across 9 key pages:~+25% more views and ~+72% more clicks• Average conversion rate on key local pages rose from ~6.5% to ~9.6%• Those pages tracked ~£139k revenue in DecemberWhat I’m strongest at:• Website & landing page strategy (UX-led, conversion-focused)• Copywriting for landing pages, blogs, and web content• SEO (technical + on-page + local SEO, Google Business Profile)• Audience + keyword research (turning insights into actions)• Analytics & performance tracking (GA4, Google Search Console, Contentsquare, Semrush)I’m currently doing my MSc in Strategic & Digital Marketing (University of South Wales), and I’m open to opportunities where I can combine strategy + execution to grow a business with marketing that’s honest, useful, and measurable.Portfolio: areesharizwan.com
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