Archna Lalwani
Vice President & Head of Marketing @Lohono Stays
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WORK HISTORY
Vice President & Head of Marketing @Lohono Stays
EDUCATION
Indian Institute of Management, Indore
PGPMX
Jai Hindu jobs
B.Com, Business Management
Sikkim Manipal University
Master of Arts in Journalism and Mass Communication
ABOUT ARCHNA LALWANI
A marketing and communication professional with 15+ yrs of experience, working with brands in varied sectors and at different stages of Business Life Cycle. Key aspects of my experienceSetting up marketing functions: Closely working with CXOs/Promoters to set up marketing and communication units in alignment with the business strategy and establishing processes and systems. Driving revenue generation: Identifying growth opportunities and driving activities that have a direct and indirect impact on revenue generation and short term business objectives. Customer acquisition and expanding catchment areas: Deploying growth hacking techniques to increase customer reach, conversion and improve overall LTVBrand building and reputation management: Creating brand equity that is aligned with the vision and long term objectives of the organization. Assuming the role of a Brand Custodian across all stakeholders. Quality Control of Communication Channels: Ensuring standardization of brand positioning and customer experience across various communication channels.
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