Archishman Upadhyay
Digital Marketing Manager @That\'s Living Group
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WORK HISTORY
Digital Marketing Manager @That\'s Living Group
Hyderabad, IN
Developed and executed comprehensive digital marketingstrategies that align with the business goals and objectives- Utilized tracking metrics through tools like Google Tag Managerto analyze and optimize campaign performance- Leveraged tools such as Google Analytics, SEMrush, Ahrefs,CRM, Search Console, Crazy Egg etc to gain insights and makedata-driven decisions- Applied in-depth knowledge of SEO, SEM, SMO and ABM toimprove our online presence and drive organic and paid traffic- Collaborated closely with cross-functional teams includingproduct owners, designers, sales to ensure alignment andeffective execution of marketing campaigns- Stayed updated with industry trends and emerging digital marketing technologies to enhance our strategies continuously- Demonstrated strong leadership skills to guide and mentor the team.
EDUCATION
International Institute of Information Technology Bangalore
Executive Program in Data Science
Indian School of Business
Digital Marketing and Analytics
Calcutta University, Kolkata
Bachelor of Commerce - BCom, Accounting and Finance
Sikkim Manipal University - Distance Education
Master of Business Administration - MBA, Marketing
Yale University
Introduction in Psychology
ABOUT ARCHISHMAN UPADHYAY
Digital Marketing Manager | SaaS, Edtech, B2B, B2C
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