Archana Shetty

Communications Manager @The Humsafar Trust

Mumbai, IN

Lead communication - Sexual Health(HIV/STI/PrEP contributor to the National HIV Program.+ The Humsafar Trust Branding and Communication head- Creating Social Behavioural change communications for Public Health initiative- Design and implement platform-specific content strategies fir Grindr, META, Google Ads, WhatsApp, OTT, Influencer management, Podcast, Blog and By applying emerging AI to meet users where they are- Develop inclusive, pleasure-positive messaging that moves beyond fear-based communication to promote agency and smart decision-making- Collaborate with regional teams and implementing partners to align digital outreach with ground-level services like HIV testing and counselling- Conduct user insight research to inform content tone, language, and format—ensuring resonance with specific populations and geographies - Lead digital crisis communication using social media- Working closely with field teams to connect online conversations to real-world services