Archana Sharma
Digital Marketing Manager @Integrated Personnel Services Limited
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WORK HISTORY
Digital Marketing Manager @Integrated Personnel Services Limited
Mumbai, IN
EDUCATION
Kurukshetra University
Bachelor of Technology - B.Tech
Kurukshetra University Senior Model School
Non medical
SKILLS
ABOUT ARCHANA SHARMA
Experienced Digital Marketing Specialist | Brand Builder | Growth StrategistA results-driven Digital Marketing Specialist with a solid track record across the Information Technology, eCommerce, and Human Resource Services industries. Proven ability to drive digital transformation and business growth through strategic marketing initiatives, creative storytelling, and cross-functional collaboration.Key Competencies:Brand Building & Positioning: Expert in crafting compelling brand narratives and visual identities that resonate with target audiences, ensuring consistent messaging across all touchpoints.Strategic Social Media Management: Skilled in designing and executing high-impact social media strategies that grow brand visibility, enhance engagement, and foster community across platforms like LinkedIn, Instagram, and Facebook.Creative & Digital Design: Advanced proficiency in Photoshop CS6 and digital design tools to develop visually engaging content that aligns with brand aesthetics and campaign goals.Email & Mobile App Campaigns: Experience in planning and executing email marketing workflows and mobile engagement strategies that drive customer retention and conversion.Data-Driven Marketing: Strong command over audience segmentation, data filtration, and performance analytics to create personalized campaigns that deliver measurable ROI.Performance Marketing: Expertise in running ROI-focused Facebook campaigns, optimizing for organic reach, lead generation, and retargeting strategies.LinkedIn Expertise: Proficient in managing LinkedIn RPS licenses, conducting platform training sessions, and leveraging LinkedIn tools for talent acquisition and employer branding.Collaboration & Project Execution: Known for working seamlessly with cross-functional teams—designers, developers, HR, and leadership—to deliver integrated marketing campaigns that align with organizational objectives.Recognized for maximizing digital engagement, building impactful brand presence, and driving meaningful results through innovation, strategy, and collaboration.
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