Archana Karthikeyan
Head of Marketing @Kriya Quest
Signup · Get unlimited contacts
WORK HISTORY
Head of Marketing @Kriya Quest
Spearheaded Enterprise Digital Transformation: Migrated a legacy offline sales model into a digital-firstecosystem, overhauling the brand’s digital footprint to build immediate market authority.Enabled CEO-Level Conversion: Engineered a suite of high-impact digital sales assets, including strategicpresentations and videos, that directly shortened the sales cycle and eased conversions with institutionalstakeholders.Operational Alignment: Developed the national Go-to-Market (GTM) strategy shifting the focus from slow,manual outreach to a faster and shortened conversion cycle increasing B2B touch points.Championed operational efficiency by architecting an elastic team model, managing a lean core team of 2-4while strategically scaling contract resources during peak cycles to ensure zero-disruption to the B2B salesfunnel
EDUCATION
Indian Institute of Technology, Madras
Advanced Digital Marketing and Analytics , Marketing
Symbiosis Institute of Management Studies
Finance, MBA
ABOUT ARCHANA KARTHIKEYAN
I\'ve spent 8+ years cracking the code of sustainable brand growth, and here\'s what I\'ve learned: the most powerful marketing happens when strategy meets authentic storytelling.What I\'ve Built:→ Scaled 50+ brands across industries, from startups to established leaders→ Created communities that don\'t just engage; they advocate→ Mentored emerging marketers and entrepreneurs to find their unique voice→ Written and published work that sparks meaningful conversations→ Authored two books on marketingMy Edge: Certified by IIT with advanced NLP expertise, I combine data-driven rigor with creative insight. My strategies are backed by psychology, grounded in analytics, and driven by storytelling.What Drives Me: I believe every brand has a story worth telling. My mission is to help you uncover that story, strategically position it, and scale it to the right audience with authenticity and impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.