Soghomonian

Head of Creative Marketing @Vytalogy Wellness

Los Angeles, CA, US

Led creative marketing team at Jarrow Formulas and Natrol under Vytalogy Wellness, a parent company established by private equity firm New Mountain Capital (2020) to manage newly acquired health and wellness brands. • Supervised and mentored the internal Creative Marketing team, driving brand consistency and multi-channel campaign development. Managed 7 direct reports and was elected marketing representative to the company-wide leadership team.• Led the organization’s first Creative Center of Excellence following the Jarrow Formulas and Natrol merger. Implemented new systems, processes, and workflows to enhance cross-functional efficiency and drive marketing operations transformation at the new parent company, Vytalogy Wellness.• Directed high-impact brand campaign creative in partnership with external agencies and vendors, strengthening vendor management, print production, and channel optimization.• Maintained brand standards and identity guidelines, ensuring consistency and compliance across integrated marketing communications.• Collaborated cross-functionally to deliver data-driven marketing strategies with KPI and ROI tracking aligned to business objectives.• Directed brand refresh initiatives for Jarrow Formulas and Natrol (2021–2024), overseeing packaging redesigns, new brand guidelines, and rollout of updated content across both brands.• Implemented integrated campaigns across digital, print, and social platforms (Amazon, Walmart, Instagram, Costco, CVS, Whole Foods).• Developed brand systems and tools, including a custom Adobe Workfront project management platform, to increase efficiency and regulatory compliance.• Led go-to-market strategies for 20+ CPG product launches, aligning innovation and sales teams with enterprise objectives and end-to-end marketing process optimization.

California State University, Northridge

Bachelor of Arts - BA, Radio, Television, Film

UCLA

Master of Arts - MA, Near East Studies