Arash Motaghi
Director of Ecommerce @Dorsa Group
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WORK HISTORY
Director of Ecommerce @Dorsa Group
IR
Spearheaded the comprehensive management of online sales operations, encompassing order processing, fulfilment, customer service, and performance measurement, measuring customer satisfaction and NPS. • Creating a strategic plan to increase sales by developing new products, updating website content, and generating new leads through digital and social Ads drove a 2.5x increase in non-organic leads and increased online sales by 60%. • Measuring and monitoring the customer\'s churn rate and designing a special program to bring back churned customers resulted in a 30% higher retention rate and 20% higher CLV. • Designing a “Pain Point Program” which led to a 30% improvement in customers CX. • Organizing and overseeing the company’s online advertising campaigns to generate traffic to the website. • expanded sales channels, contributing to 30% of total online sales via partnerships with Marketplaces, BNPL, and Credit Payment Gateway providers.
EDUCATION
National Organization for Development of Exceptional Talents (Sampad)
Middle School Diploma, Mathematics
University of Tehran
Master of Business Administration (M.B.A.), Entrepreneurial and Small Business Operations
University of Tehran
Bachelor’s Degree, Financial management
National Organization for Development of Exceptional Talents (Sampad)
High School Diploma, Mathematics
ABOUT ARASH MOTAGHI
I am a motivated and self-driven person. I enjoy working in an international environment, collaborating with people of different nationalities and backgrounds on all levels both inside and outside the organization. A clear and concise Strategy style combined with strong interpersonal skills enable me to build effective customer and partner relationships as well as the ability to motivate others around me. My key strengths include adaptability, the ability to manage time effectively in a challenging situation, attention to details, creativity, flexibility, determination, reliability and resourcefulness.
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