Arantxa Gomez
Marketing & Events Lead @Merantix Ai Campus
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WORK HISTORY
Marketing & Events Lead @Merantix Ai Campus
Berlin, DE
Led end-to-end B2B event marketing strategy for Europe\'s largest AI-focused innovation campus, aligning event programming with enterprise business development objectives and partner revenue goals. Designed high-touch executive experiences (C-level roundtables, curated events) that supported progression of enterprise leads from MQL to SQL in collaboration with sales team.Developed and enforced a unified brand identity and co-branding framework for partner activations, ensuring consistent positioning across all owned and co-hosted event touchpoints.Tripled newsletter subscribers from 5K to 20K through targeted campaigns, optimized segmentation, and consistent high-value content. I excel at writing content engineers, corporates, founders and investors actually wanted to read.Built and cultivated 12+ targeted AI community groups (e.g. monthly CTO roundtables) to address evolving engagement preferences, shifting from broad in-person events to curated, high-impact formats.Built end-to-end video production workflow: filmed, edited, and published 110+ social-first videos (YouTube, Instagram Reels, LinkedIn, TikTok) from event footage, founder interviews, and community spotlights.Automated event and content systems, reducing coordination time by 40% while scaling output to 100+ multi-format assets per quarter.Established unified brand guidelines, managed cross-functional teams (interns, freelancers, partners), and ensured visual consistency across all touchpoints.
EDUCATION
Nørgaards Højskole
Creative Arts Program - Visual Arts, Music Production, Songwriting & Performance
New York Film Academy
Filmmaking, Cinematography and Film/Video Production
Community College of Philadelphia
Finance
Instituto Universitario Tecnológico Américo Vespucio
Modern Languages, Linguistics, Translation, & Language Education
Singer Sewing Company
Pattern Making, Sewing and Garment Construction
UTEL Universidad
Bachelor's degree in Pedagogy
ABOUT ARANTXA GOMEZ
AI Events & Marketing | AI & Deep Tech | EMEA
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