Aquarius Williams

Director of Public Relations @Trozzolo Communications Group

Dallas, TX, US

Lead cross-functional agency teams to develop and execute integrated PR, social, and influencer campaigns for one of the nation’s largest quick-service restaurant brands.• Serve as a trusted strategic partner to client leadership and franchise owner-operators, translating business goals into impactful communications strategies that drive awareness and engagement.• Present campaign strategies, results, and insights to audiences of 100+ franchisees and senior stakeholders, helping align regional marketing, operations, and community efforts.• Represent the agency at regional and national client meetings, leading discussions that connect marketing initiatives to brand reputation, local relevance, and business performance.• Build and nurture long-term client relationships across multiple markets, identifying opportunities to strengthen partnerships and grow agency impact.• Manage multimillion-dollar budgets, ensuring efficient resource allocation and measurable ROI across PR and marketing initiatives.• Mentor and guide account teams, fostering collaboration, professional development, and creative problem-solving.• Oversee social media and influencer strategy across multiple business units, managing hundreds of partnerships that amplify brand storytelling and consumer engagement.• Lead community impact campaigns - including the “Grimace Tour of NTX” initiative -which resulted in a 50% increase in sales and guest counts during the tour activation• Develop and execute crisis communication plans, protecting brand reputation through proactive strategy and responsive action.• Partner with agency leadership to support new business development, helping craft pitches and presentations that highlight strategic thinking, creative execution, and proven results.• Use data and analytics tools to inform strategy, uncover insights, and continually optimize campaign performance across media channels.

Bradley University

Bachelor of Science, Communications/Advertising

Brenau University

Master of Business Administration - MBA