Apurva Sah
Search Engine Advertising Specialist @Emote Digital
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WORK HISTORY
Search Engine Advertising Specialist @Emote Digital
Campaign Setup and Optimization- Create new advertising campaigns based on client objectives or company goals- Set up ad groups, ad copy, and relevant keywords- Optimize ad copy and landing pages for better click-through rates (CTR).Keyword Research- Conduct keyword research to identify the most effective and relevant keywords for campaigns- Analyze search trends and competition to adjust keyword targeting.Bid Management- Monitor and adjust keyword bids to ensure cost-effective advertising- Optimize bids to achieve desired ad positions and maximize ROI. Ad Extensions and Formats- Utilize ad extensions and various ad formats to enhance ad visibility and engagement.Budget Management- Allocate and manage budgets for campaigns and make adjustments as needed.Quality Score Improvement- Work on improving the Quality Score of keywords by optimizing landing pages and ad relevance.Audience Targeting- Define and target specific audience segments based on demographics, interests, and behavior.Competitor Analysis- Analyze competitors\' advertising strategies and adjust campaigns accordingly.Performance Monitoring- Regularly monitor campaign performance using analytics tools- Track key performance metrics like CTR, conversion rates, and ROI.Strategy Development- Develop long-term and short-term PPC strategies to achieve campaign goals. Conversion Tracking- Implement and monitor conversion tracking to measure the success of ad campaigns in meeting business objectives.
EDUCATION
Delhi University
Bachelor's degree, Computer Science
ABOUT APURVA SAH
Experienced Search Engine Marketer with over 6 years of experience in developing and…
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