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April S.

COO @Giraffe Design Build

Ann Arbor, MI, US
MOBILE NUMBERS
+12•••••••29

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WORK HISTORY

Apr 2025 — Present

COO @Giraffe Design Build

Ann Arbor, MI, US

Giraffe Design Build crafts intentional residential environments that enhance how people live, combining thoughtful design, exceptional craftsmanship, and sincere collaboration to bring your vision to life.Our Ann Arbor-based team of designers, craftsmen, and artisans specializes in sustainable new homes and re-imagining existing spaces. Committed to delivering lasting value and joy, we embrace our role as stewards of your home and the environment, creating spaces that enrich both your life, and the world around us.

EDUCATION

1988 — 2004

University of Michigan

BGS, General Studies

1988 — 2013

University of Michigan - School of Information

Masters Health Informatics, School of Information

2012 — 2014

University of Michigan

Masters Health Informatics, Health Informatics

SKILLS

Website DevelopmentLead GenerationSocial MediaMarketing TechnologyHubspotWeb AnalyticsIntegrated MarketingMarketing ManagementStrategyE-CommerceBusiness IntelligenceAnalyticsCloud ComputingInformation ArchitectureTrainingSoftware as a Service (Saas)Digital MarketingSalesforce.comWeb DevelopmentSEOEloquaSaasOnline MarketingStrategic PlanningMarketingMarketing StrategySearch Engine Optimization (SEO)

ABOUT APRIL S.

Growth is my passion. I create scalable, sustainable, durable revenue for SaaS technology, healthcare, and cybersecurity companies by aligning and activating funnel butterflies (bowties).My growth superpowers include:aligning OKRs with essential business outcomesembedding KPI accountability as the backbone of marketing’s daily focuscollaborating cross-functionally to strengthen stakeholder partnershipsapplying marketing resources to the accounts and buyers most likely to become referring customers supporting new business and cross-sell/upsell revenue growthdata-driven decision makingenabling experimentationproviding a safe space where team members bring their authentic selves, engage in healthy debate, express different ideas, experiment vigorously, feel seen, and are truly valued.My growth toolbox includes:revenue architectureINTENTional ICP/account-based targetingomnichannel attributionappropriately applied AIoperational efficiencyWhen I\'m not helping organizations grow, you\'ll find me outside on the farm applying these same principles to permaculture systems where rotational grazing systems within perennial food forests establish virtuous circles of carbon sequestration.

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