April Hartwich
Senior Marketing Manager @City Of Jacksonville
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WORK HISTORY
Senior Marketing Manager @City Of Jacksonville
Leads all marketing efforts for the City of Jacksonville Division of Sports and Entertainment events, including but not limited to, Jacksonville Jazz Festival, Florida Georgia week and football game, World of Nations Celebration, Sea and Sky Air Show, Veterans Day Parade, Martin Luther King, Jr. Breakfast, and Jacksonville\'s 4th of July Fireworks Celebration Oversees all Division communications, including social media, email marketing, media correspondence, public relations, promotional materials, press releases, written correspondence, and website content Develops event marketing budgets and implements advertising buys utilizing traditional, digital, and social media Manages art direction from concept to implementation for all marketing designs for the Division and individual event brands Leads the development of event recap and reporting documentation, including organizing internal and external surveys, creating post-event wrap up reports, and organizing monthly engagement reports Hires, supervises, educates, motivates, and demonstrates leadership to marketing employees
EDUCATION
Florida International University
Master of Science - MS, Hospitality Management: Mega Events
University of North Florida
BS, Communications: Advertising
ABOUT APRIL HARTWICH
Marketing professional with over 12 years of experience in a diverse background, including but not limited to, media planning and buying, public relations, organic social media and paid advertising, budgeting, leadership, graphic design, account management, and audio and video editing production.
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