April B.
Digital Marketing Specialist @Dunlop Sports Americas
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Specialist @Dunlop Sports Americas
Srixon/ Cleveland Golf/ XXIO• Planning, executing, and analyzing digital ad campaigns, SMS marketing campaigns, automated email campaigns for Srixon/Cleveland Golf/XXIO brands in North America.• Create, launch and monitor paid Social Media campaigns (Meta, Instagram, X) and Paid Search CPC campaigns (Google, YouTube) to build awareness and drive conversions of our products.• Assist in planning and executing campaigns and initiatives with ROI and KPIs in mind. Monitor ad performance/spends and make continual adjustments for optimization.• Track metrics, generate monthly reports, and evaluate performance to inform future strategies and deployments. Utilizing Google Analytics 4 (GA4) and Excel (Power BI) Reports.• Managing and growing customer databases, including segmenting into target groups.• Deploy monthly SMS marketing campaigns (Attentive), track performance, and assist in growth of these databases across our three brands.• Assist with content and asset creation for Srixon, Cleveland Golf and XXIO global brand marketing.• Assist with planning and executing launch campaigns in coordination with social media team.• Miscellaneous coordination and administrative support.• Keep up to date with existing and emerging digital trends, best practices and new technologies.
EDUCATION
California State University-Fullerton
Bachelor of Arts (B.A.)
SKILLS
ABOUT APRIL B.
Digital Marketing Specialist at Dunlop Sports America
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.