April Douglas Miller

Public Relations Coordinator @AltaPointe Health Systems

Mobile, AL, US
EMAILS
a••••••@altapointe.org
MOBILE NUMBERS
+18•••••••30

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WORK HISTORY

Dec 2012 — Present

Public Relations Coordinator @AltaPointe Health Systems

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Key Contributions: Managed media relations and internal communications for multiple projects garnering media exposure within local and national television markets and publications. Produced company-wide award winning videos to further enhance AltaPointe’s brand and uphold its mission. • Draft and pitch press releases and press kits for organization • Manage team of 11 with AltaPointe’s 5 Star Customer Care Committee• Manage internal & external websites and social media; images, video, content• Produce internal and external award-winning videos using Adobe Premiere• Responsible for reducing advertising budget • Develop marketing communications for specific programs and services • Draft and organize talking points and briefs for Chief Executive Officer • Copy writer for quarterly newsletter• Create brochures and other unique collateral for programs and services

EDUCATION

1996 — 1999

University of Montevallo

Bachelor of Science, Mass Communication

1991 — 1995

Murphy High School

College Prep

SKILLS

Final Cut ProBroadcast JournalismEnpsNon-Linear EditingCrisis CommunicationsWritingCameraSocial MediaBroadcastAvidSocial NetworkingSocial Media MarketingNews WritingCorporate CommunicationsPublic SpeakingTelevisionBroadcast TelevisionRadioStorytellingVideoVideographyFacebookPublic RelationsInternal CommunicationsMedia RelationsPress ReleasesVideo EditingVideo ProductionJournalismNew MediaEditing

ABOUT APRIL DOUGLAS MILLER

I am an award-winning Public Relations professional and former Broadcast Journalist with 24 years of experience. I am a skilled and effective communicator who knows how to prepare you when the media calls and understands the value of maintaining community relationships. I am the Director of Public Relations for AltaPointe Health. It is Alabama\'s largest health and human services organization. AltaPointe provides more than 1 million services to more than individuals annually in our residential, outpatient, psychiatric hospital, and primary care settings. Our continuum of care expands across seven counties in Alabama and employs 1400 staff members. As the PR director, I oversee our media relations and public and internal communications. I manage multiple social media platforms, lead our digital marketing efforts, coordinate our speaker\'s bureau, and manage our brand. My television broadcast career took me all over the Gulf Coast, including stops in Alabama and Florida. I have covered natural disasters (including Hurricanes Ivan and Katrina), the presidential recount, and flown with the U.S. Navy Blue Angels.My work has been recognized by the Associated Press, the National Press Photographers Association Clip Contest, the Public Relations Council of Alabama, the Southern Public Relations Federation, and the Alabama Hospital Association.I have served on numerous community boards and committees, including the following organizations: Public Relations Council of Alabama - Mobile Chapter, Daphne Strike Soccer Club, Village Park Vision Committee, Gulf Coast Rangers Football Club, and the Better Business Bureau.

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