Aprajita S.

Senior Research Executive @Kantar

Mumbai, IN

Led quarterly brand health tracking for key aviation and OTT players, analysing the consumer journey, conducting deep dives into marketing funnels, identifying focus cohorts, and measuring brand equity and perception–experience gaps to shape branding and marketing strategies Translated insights into business impact by delivering actionable recommendations that addressed core business challenges. These recommendations led to a 10% improvement in funnel conversion and brand perception Facilitated strategic discussions with cross-brand teams and presented findings to C-level executives using compelling data visualizations, clear narratives, and granular, actionable insights tailored for operational teams resulting in a 10% increase in client satisfaction scores Maintained a 100% on-time delivery rate across projects by ensuring real-time updates and prompt resolution of client’s requests. Consistently achieved more than 90% client satisfaction score, strengthening relationships and driving repeat business Spearheaded cross-functional stakeholders’ alignment across multiple fields, project management and data processing teams to ensure seamless execution of brand initiatives. Developed and enforced structured plans, enabling timely delivery of key milestones and maintaining a 100% on-time project completion rate Mentored junior executives by fostering a culture of learning and ownership, providing structured guidance across projects, client service, and storytelling. Led project teams with clear role delegation and performance tracking, resulting in improved team efficiency and a 20% reduction in delivery iterations