Andrei Polishchuchenko
Global Consumer Insights & Analytics Lead @Essity
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WORK HISTORY
Global Consumer Insights & Analytics Lead @Essity
Munich, DE
EDUCATION
Finance University under the Government of the Russian Federation
Specialist, Applied Mathematics
Higher School of Economics
Postgraduate Degree, UX research
ABOUT ANDREI POLISHCHUCHENKO
I’m Analytics & Insights Leader with over 10 years of broad experience in translating data into actionable consumer stories. With a background in applied mathematics, I am passionate about leveraging analytics and consumer insights to drive business growth. My expertise lies in uncovering actionable insights and making data-driven decisions that propel organizations forward.To stay at the forefront of industry trends and advancements, I pursued further education in UX research to better understand the rapidly growing IT industry and its approaches in research. I have also taken on hands-on digital projects to enhance my UX skills, ensuring that I remain up-to-date with industry trends and advancements.Beyond my core industry experience, I have had the opportunity to work as a consultant in the fashion and retail industry. This experience has allowed me to develop consumer-centric strategies from scratch, aligning them with overall business objectives.Passionate about leveraging my expertise in insights, analytics, and UX research, I bring a unique blend of skills, including:• Deep understanding of consumers and markets• Managing complex analytical projects involving AI, LLMs and modeling• Enhancing user experiences through various UX research techniques• Coaching researchers and IT analysts
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