Alex Knight
Digital Markeing Lead @Beechfield Brands
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WORK HISTORY
Digital Markeing Lead @Beechfield Brands
Leading the digital marketing function at Beechfield Brands, I’m responsible for driving commercial impact for the company and its brands through digital channels.
EDUCATION
The University of Salford
Master’s Degree, MSc Management
The University of Salford
Bachelor’s Degree, Popular Music & Recording
SKILLS
ABOUT ALEX KNIGHT
Most marketing fails because it’s disconnected—misaligned messaging, disjointed GTM strategies, or demand-gen efforts that don’t translate into real revenue. I fix that.I’m a B2B SaaS Marketing Leader with 9+ years of experience aligning product positioning, demand generation, and GTM execution to create marketing that actually sells. I specialise in turning complex products into compelling narratives, building systems that scale, and making sure marketing isn’t just a cost centre—but a revenue driver.How I Deliver Impact: GTM & Positioning: Repositioned SaaS brands to capture market share, expand into new regions, and secure £960k in pipeline in 10 months. Demand Generation & Digital Growth: Built SEO-led inbound strategies, ABM campaigns, and marketing automation workflows to drive high-intent leads and conversion. Sales & Customer Enablement: Developed pitch decks, battlecards, ROI models, and customer success playbooks, aligning Sales, Product, and Customer Success teams for revenue growth. Retention & Expansion: Designed onboarding automation, digital help centres, and customer advocacy programs, reducing churn and increasing upsell opportunities. Market & Competitive Intelligence: Conducted customer research, competitive analysis, and pricing strategy development to refine positioning and GTM execution. Web & Digital Transformation: Led 14+ website build projects, integrating UX, CRO, and automation to optimise conversion rates and accelerate pipeline.Marketing should make it easier to sell, easier to buy, and impossible to ignore. If you’re scaling a SaaS brand and need strategic marketing that actually delivers results, let’s connect.
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