Aparna Shekar Roy
Global Head of Product Marketing & Consumer Activation, Global Brand Marketing @Red Bull
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WORK HISTORY
Global Head of Product Marketing & Consumer Activation, Global Brand Marketing @Red Bull
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Responsibilities include: PRODUCT MARKETING: Advertising with a focus on Occasion Marketing Product Communication & Product Expert Programme to build Product Trust Digital presence for Brand and Product on Owned channels CONSUMER ACTIVATION Integrated Marketing Campaigns & Cross Marketing efforts across the full marketing organization and various functions across Red Bull (Sports, Culture, Motorsports, Gaming) Consumer Activation & Promotions (connecting Marketing & Sales) POS Communication Limited Edition Packaging & Packaging innovation Digital Activations & Engagements DATA & DTC Direct to Consumer Communication strategyManagement of Participant and Consumer Data Data privacy setup for Brand and Marketing CONSUMER REQUEST HANDLING Consumer response management across the business
SKILLS
ABOUT APARNA SHEKAR ROY
23+ years experience in sales & marketing in FMCG across Food, Personal Care, Beverage & Lifestyle brands. Brand Marketer by profession with wide experience across General Brand Management, Advertising, Consumer Activations, Retail Marketing, Shopper Marketing & Cross-Functional Marketing. Traveler and Backpacker at heart. Passionate about people & cultural exchange, living local and sustainability.
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