Aoife Jacob
Product Marketing Manager @Xero
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WORK HISTORY
Product Marketing Manager @Xero
Collaborating with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research- Determining the target audiences, segments and ideal customer personas, with a focus on North America - Defining and validating CVP\'s for target audiences & identifying compelling product evidence of CVPs- Bringing CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks- Collaborating with Customer teams to brief product and market initiatives, and GTM approach- Supporting cross functionally with the development and presentation at customer facing events, including roadshows, Xerocon and customer advisory panels- Developing internal assets and resources to help up-skill internal teams- Identifying opportunities to grow product adoption, usage and retention across the Xero suite
EDUCATION
University College Dublin
Bachelor of Business and Law
The University of Queensland
Study Abroad
Castlecomer Community School
530 Points
SKILLS
ABOUT AOIFE JACOB
Gallup Strengths: Individualization | Context | Learner | Includer | Communication
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