Anya McKenna
Brand Manager @Joe & Seph's
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WORK HISTORY
Brand Manager @Joe & Seph's
London, GB
Turning the world’s best popcorn into must-have moments. At Joe & Seph’s, I bring our award-winning brand to life through standout strategy, creative campaigns, and irresistible content that keeps people coming back for more.From leading limited-edition launches like our Marvel Studios’ Fantastic Four popcorn to crafting scroll-stopping social posts, I blend data-driven insights with thumb-stopping creativity. My days swing from shooting mouth-watering content in our Popcorn HQ kitchens to writing PR releases that land headlines, managing influencer partnerships, and planning show-stopping events like Taste of London.I’m hands-on with everything from product positioning to website UX to TikTok trends – all while keeping our unique, chef-led story at the heart of every kernel.Highlights include: Smashing Joe & Seph’s Instagram reel records with content reaching 80K+ views. Developing seasonal campaigns that drive sell-outs. Creating powerful copy, visuals, and strategies across web, social, retail, and PR to keep Joe & Seph’s top of mind (and top of basket).I thrive on making brands not just seen, but unforgettable.
EDUCATION
The University of Dundee
MA(hons) Business Economics with Marketing, Business Administration and Management, General
SKILLS
ABOUT ANYA MCKENNA
I help bold, brilliant brands get seen, shared and shouted about.Whether I’m launching a new product, shaping brand strategy, or dreaming up content that actually makes people stop scrolling – I bring big ideas, clear thinking and zero fluff.At Hexe Digital, I work with ambitious clients across food & drink, sustainability and lifestyle, blending PR, social, content and brand into marketing that actually moves the needle.I also wear the popcorn crown as Brand Manager at Joe & Seph’s, flexing my creative muscles on one of the UK’s most joyful snack brands.Agency roots. ADHD brain. Snack aficionado. Pony girl at heart.Partial to a pun. Always up for smart ideas, fun collabs and freelance work.Let’s chat.
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