Anwesha Goswami
Senior Analyst- Digital Marketing @DBiz.ai
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WORK HISTORY
Senior Analyst- Digital Marketing @DBiz.ai
Kochi, IN
Managing social media operations for one of the UAE’s leading government-funded real estate organizations, overseeing content publishing, performance tracking, and optimization using Hootsuite. Additionally supporting the hospitality segment in the UAE as a MarTech Analyst, working on marketing automation and customer journey execution through Salesforce Marketing Cloud to drive engagement and campaign efficiency.
EDUCATION
National Institute of Technology, Tiruchirappalli
Master of Business Administration - MBA, Marketing, Human Resources
St Joseph's School , Shaktinagar
Higher Secondary, Science stream with Mathematics, Physics, Chemistry, English and Physical education.
Banasthali Vidyapith
Bachelor of Technology (B.Tech.), Electronics and Instrumentation Engineering
Bal Bharati Public School
High school
SKILLS
ABOUT ANWESHA GOSWAMI
Experienced and versatile professional, adept at steering social media initiatives. Successfully assumed the role of Social Media Manager, overseeing responsibilities and driving impactful strategies. Notably, led the Hilti Live project, a global initiative exclusive to India in the APAC region. As the Content Manager, I navigated stakeholder relationships, made strategic content decisions, and crafted effective strategies. Additionally, played a key role in shaping social media strategies for Hilti IN, with a focus on YouTube, Instagram, and LinkedIn aligned with employee enablement and D2C brand objectives. Eager to bring my expertise to new challenges in the dynamic digital landscape.Adept at managing cross-functional teams, fostering strong relationships, and ensuring seamless execution of high-impact marketing initiatives, I come with a proven track record of delivering measurable results and exceeding performance targets.
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