Anwar Atar

Google Ads Manager @Oasis Fertility

Hyderabad, IN

YouTube Brand CampaignLaunched Oasis Fertility\'s first-ever YouTube Masthead Campaign during the anniversary event, driving 2.4M+ impressions and increasing brand search volume by 36%. Doctor-based search CampaignsSuccessfully ran doctor-specific Google Ads campaigns across Hyderabad, resulting in a 14% higher CTR and 22% lower CPL than generic campaigns. PMAX Campaign for Nearby IVF CentersLaunched Performance Max campaigns on Google Maps for urgent leads, contributing to a 25% increase in walk-in inquiries within 30 days. Male Infertility & IUI Keyword ShiftIdentified market trend shifts and optimized campaigns to capitalize on increased search demand, resulting in a 7% increase in conversions. Lead Magnet ImplementationIntroduced \'IVF eBook: Preparing for IVF - A Step-by-Step Checklist\' as a lead magnet, improving the lead quality rate from 18% to 23%. CTR Improvement InitiativeBoosted CTR by 100% through continuous ad copy A/B testing and improved audience targeting.

HKUST

Bachelor