Anuvab Chatterjee
Senior Associate - Content @Wadhwani Foundation
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WORK HISTORY
Senior Associate - Content @Wadhwani Foundation
Bengaluru, IN
Leads content and narrative execution for skilling, entrepreneurship, and venture programs reaching learners globally and 300+ startups and SMBs, contributing to 41K+ net new LinkedIn followers in FY 2024–25 across a 156K+ combined audience and 10+ national and global award recognitions through impact storytelling and award submissions. Delivers end-to-end content across websites, campaigns, social media, PR, blogs, events, and video formats, including messaging frameworks, platform copy, long-form content, campaign narratives, demo videos, reels, titles, and descriptions used across GTM, partner, and institutional channels.Worked closely with GTM, leadership, stakeholders, and agencies to translate complex, multi-program initiatives into clear, audience-specific communication that supports alignment, adoption, and execution at scale. Maintains narrative discipline across regions and industry verticals to prevent message dilution and ensure consistent positioning across platforms in a multi-stakeholder environment.
EDUCATION
University of Calcutta
Bachelor of Arts (B.A.) in English Hons., English Language and Literature/Letters
SKILLS
ABOUT ANUVAB CHATTERJEE
I turn ambitious, messy thinking into clear narratives that actually help build trust, and support growth. Not content for the sake of it, but a narrative that works like infrastructure.And that perspective has been forged in public. Leadership messaging, institutional programs, and B2B communication at scale, where vague ideas don’t just confuse audiences, they delay decisions, and dilute momentum. I\'ve led content end-to-end—web, campaigns, social, video, performance formats—shaping funnels, guiding creative teams, making sure the story holds from first impression to final action.I’ve Also been testing ideas in long-form, open forums for decades, where clarity has to earn attention, not assume it.It\'s simple: make your value easier to understand, communicate, and defend.Get teams moving in the same direction. Make your product feel inevitable instead of confusing.When strong ideas stall or complexity starts killing momentum, clarity stops being \"nice-to-have\" and starts affecting execution.That execution is backed by a deep understanding of real distribution—AI-led SEO, digital PR, LinkedIn leadership engines—to scale visibility, drive engagement, and compound impact across platforms, instead of shouting into the void.Content isn’t \'polish\'. It’s leverage.Storytelling isn’t \"just\" branding. It’s strategy.The approach stays the same, though:Make the complicated feel effortless.Make the essential feel urgent.Make ideas do the heavy lifting they were meant to do One story at a time.
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