Anushka Kapoor

Creative Marketing Specialist @Solarworld Energy Solutions Limited

Noida, IN

Crafted and maintained a consistent visual identity across all marketing channels, ensuring alignment with Solarworld\'s sustainability mission. • Designed and executed multi-channel campaigns (Digital, Print, and Social) to promote residential, commercial, and industrial solar solutions.• Managed end-to-end social media strategy including content calendars and community engagement across platforms like LinkedIn, Instagram, and Facebook.• Developed high-impact creatives that contributed to increased qualified lead conversions.• Monitored industry trends and competitor strategies to identify opportunities for innovation and differentiation.• Partnered with sales teams to translate technical features into compelling customer-facing content.• Translated data and case studies into compelling visuals and stories to highlight the environmental and economic benefits of going solar.• Created and managed engaging social content, including infographics, reels, educational posts.• Increased social media engagement and follower growth through targeted content and storytelling that highlights Solarworld’s impact.• Strengthened brand presence by building strategic collaborations with leading magazine vendors, driving impactful media recognition through featured articles, press releases, ad placements, and award spotlights (trophies & certificates).