Anushka Verma

Social Media Manager @Anryton Technology

Dubai, AE

As a key contributor at Ayrton, I lead and manage a diverse portfolio of initiatives crucial to our project\'s success and growth. My responsibilities span across strategic marketing, community engagement, and ecosystem expansion.Key Responsibilities Include:Project Management & Coordination:Managing and prioritizing a diverse task list, ensuring timely completion and effective resource allocation.Coordinating with various internal and external teams (design, marketing, partnerships) to ensure seamless execution of project milestones.Tracking project status, identifying potential roadblocks, and implementing solutions.Overseeing the overall project schedule and ensuring tasks are progressing as planned.Marketing & Brand Strategy:Developing and executing weekly marketing plans, including social media strategies (specifically for X/Twitter and Instagram).Leading creative marketing ad campaigns to drive brand awareness and engagement.Developing informative guides (e.g, YouTube content) to educate the community and users.Conducting UI/UX reviews for overall product experience.Community Building & Ecosystem Growth:Spearheading invitations programs to expand the ecosystem and onboard new users.Managing core community spaces and fostering engagement.Developing and maintaining strategic partnerships and collaborations to grow the Ayrton network.Overseeing the validator node program.Working closely with stakeholders to ensure clear communication and progress.Skills & Expertise:Project ManagementProduct Management (focused on overall product vision and user experience)Digital Marketing & Social Media Strategy (X/Twitter, Instagram)Community ManagementPartnership DevelopmentContent Creation (e.g, YouTube guides)UI/UX ReviewStrategic PlanningCross-functional Team LeadershipEcosystem Growth