Anuraag Tanwar
Senior Creative Designer @Sadaway Pvt. Ltd. - An ICPL Group Company (Indus Cosmeceuticals)
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WORK HISTORY
Senior Creative Designer @Sadaway Pvt. Ltd. - An ICPL Group Company (Indus Cosmeceuticals)
Currently, I’m part of Sadaway Pvt. Ltd, where I contribute to brands like Indus Valley, Mina iBrow, and Bio-Organic. My role involves developing packaging, maintaining visual consistency across product ranges, and creating realistic 3D product visuals that are used in marketing and e-commerce.A large part of my work revolves around understanding how a product should look and feel in the market. In categories like hair colour and cosmetics, trust and perception matter a lot — and design plays a big role in that.Over time, I’ve learned that good design isn’t just about making something look attractive. It’s about clarity, structure, and making sure the product communicates the right value at first glance.My core experience includes:• Brand identity and visual alignment• FMCG & D2C packaging• 3D product mockups• Campaign and launch creativesI enjoy working on products that sit on real shelves and compete in real markets where small design decisions can make a noticeable difference.
EDUCATION
National Institute of Fashion Technology Delhi
Master in design
Sikkim Manipal University - Distance Education
Bachelor's degree
ABOUT ANURAAG TANWAR
Currently, I’m part of Sadaway Pvt. Ltd, where I contribute to brands like Indus Valley, Mina iBrow, and Bio-Organic. My role involves developing packaging, maintaining visual consistency across product ranges, and creating realistic 3D product visuals that are used in marketing and e-commerce.A large part of my work revolves around understanding how a product should look and feel in the market. In categories like hair colour and cosmetics, trust and perception matter a lot — and design plays a big role in that.Over time, I’ve learned that good design isn’t just about making something look attractive. It’s about clarity, structure, and making sure the product communicates the right value at first glance.My core experience includes:• Brand identity and visual alignment• FMCG & D2C packaging• 3D product mockups• Campaign and launch creativesI enjoy working on products that sit on real shelves and compete in real markets where small design decisions can make a noticeable difference
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