Anuksha Patil
Social Media Manager @Social Spark
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WORK HISTORY
Social Media Manager @Social Spark
Leeds, GB
As a Social Media Manager at Social Spark, I manage and grow the digital presence of UK-based restaurant brands including Indian Pakwaan and Jodhpur, with a focus on brand consistency, community engagement, and culturally relevant storytelling across social platforms.I plan, create, and publish content across Instagram and other social channels, including reels, posts, stories, and campaign-led content, ensuring each brand maintains a distinct tone of voice and visual identity. I work closely with founders and key stakeholders to align content with business objectives, seasonal promotions, and audience behaviour.Through SEO-informed captions, trend monitoring, and audience-first content planning, I’ve contributed to around 30–40% growth in page reach and engagement, improving overall visibility and interaction. Alongside content creation, I coordinate photo and video shoots, manage internal approvals, and ensure timely delivery across multiple content calendars, balancing planned and reactive posts.Community management is also a part of my role- responding to comments and DMs, addressing customer queries professionally, and helping build trust-driven relationships between brands and their audiences. I also support campaign planning and performance tracking, using insights to refine content direction and optimise future output.This role has strengthened my ability to work in fast-paced environments, manage multiple priorities simultaneously, collaborate across creative and operational teams, and translate brand values into engaging digital experiences that resonate with UK audiences.
EDUCATION
Sophia College (Autonomous)
BA (SCJ), Communication and Media Studies
University of Leeds
Master of Science - MS, International Marketing Management
JAI HIND COLLEGE, MUMBAI
SYJC, ARTS
Fr. Conceicao Rodrigues College of Engineering
SSC
ABOUT ANUKSHA PATIL
Hi, I\'m Anuksha.I\'m a Postgraduate student in Intenational Marketing Managemtn at the University of Leeds with a background in Strategic Communication and hands-on experience working in agency-side social media roles.I enjoy the space where creative storytelling meets strategy- turning ideas into content that feels authentic, performs well and genuinely connects with people.Professionally, I\'ve worked as a Social Media Executive at LS Digital managing campaigns for brands such as Canon India, Dr Batras, Billabing High International School and Jigyasa University. Working within an agency environment, my role involved content strategy, campaign planning, community management and performance analysis. I collaborated closely with the creative, strategy and media teams using platforms insights and data to optimise content and drive consistent engagement growth across multiple client accounts.Currently, I work as a Social Media Manager at Social Spark where I mannage and grow the digital presence of local restaurant brands including Indian Pakwaan and Jodhpur UK. Although client facing, my role is firmly agency side and involved end to end social media execution- from content planning, reels, posts and stories to coordinating shoots, managing approvals, community management and performance tracking. My focus is on building strong brand identity, improving reach and engagement and maintaining a clear, consistent brand voice across platforms.Alongside my professional and educational commitments, I have held a few leadership roles, most notably as the President of the Design team at Team Khayaal where I lead a 15-20 member creative team and collaborate with internal and external teams to deliver campaigns with real social impact. this experience has strenghthened my leadership, communication and cross- functional collaboration skills.I am particularly interested in brand communication, digital marketing, social media strategy and consumer behavior and I thrive in fast- paced agency settings where creativity, structure and performance come together.Here, on LinkedIn, I\'m keen to learn, grow and connect with professionals across marketing, branding and communcations. If you are open to exchanging ideas, sahring experiences or exploring opportunities, I would love to connect!
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