Anuj Bhardwaj

Marketing Assistant @Mailings Direct Ltd

Manchester, GB

As a Digital Marketing Executive, I’m responsible for driving our online growth through a combination of strategic planning, creative execution, and performance analysis.I currently lead end-to-end digital marketing efforts, including:Developing and executing data-driven strategies across SEO, PPC, and Performance Max campaigns.Managing Google Ads and optimising campaign performance with tailored ad copy and video creatives that convert.Enhancing website performance by improving landing pages and user journeys to boost engagement and conversion rates.Leading content strategy — writing and publishing SEO-focused blog posts and service pages that align with our audience\'s needs.Conducting regular competitor analysis to refine our positioning and stay ahead in the market.Building high-quality backlinks and ensuring technical SEO best practices are in place for better visibility and indexing.Analysing performance metrics using GA4, Google Ads, and Search Console to inform ongoing optimisation.Collaborating closely with our Director to align marketing initiatives with wider business objectives and brand direction.Constantly reviewing the customer journey to identify and close gaps that impact conversions and retention.This role has allowed me to not only grow traffic and revenue but also build a strong understanding of how to deliver value at every stage of the customer journey. It’s a hands-on, creative, and strategic position — and one I’m genuinely passionate about.

The Manchester Metropolitan University

Master's degree, Marketing/Marketing Management, General