Antonio Fiore

Trade Marketing Executive @Cartiere Carrara S.P.A

Responsible for Consumer Trade Marketing strategy and execution- Managing profitability levers across pricing, promotional architecture, and trade terms to maximise customer and product margin- Defining price lists, value ladders, and revenue scenarios to support commercial planning and improve P&L- Building and refining sales forecasts to guide production planning and minimise stock and write-off risks- Designing Go-To-Market strategies and retailer-specific plans to accelerate both sell-in and sell-out performance- Driving the execution of new product launches and promotional cycles, ensuring alignment between marketing, supply chain, and sales teams