Antonia Kekkou
Head Ad Sales Account Management, Premium Tech and Consumer Electronics (Pan-eu) @Amazon
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WORK HISTORY
Head Ad Sales Account Management, Premium Tech and Consumer Electronics (Pan-eu) @Amazon
London, GB
Leader of a high-performing Advertising Sales Account Management organisation, influencing multi-million dollar performance-led retail media investment across EMEA. Responsible for enterprise customer growth, strategic narrative development, multi-locale programs, and people leadership. I specialise in customer storytelling, executive engagement, GTM alignment and designing scalable commercial frameworks that drive measurable impact across EMEA.Key focus areas:• Enterprise account strategy & senior-level engagement• Leading, coaching & developing multi-market teams• Pipeline management, commerical forecasting • GTM strategy, product positioning & commercial acceleration• Cross-functional orchestration• Performance media strategy & multi-channel optimisation• Attribution, measurement frameworks & incrementality testing• Customer storytelling, & advocacy programmes (case studies, narratives, thought leadership)• Retail media, CTV, search, shopping & audience strategy• Multi-market governance & performance frameworks• AI-enhanced optimisation, predictive audiences & automated creative• Executive programming & high-touch customer experiences• Event series ownership: concept → content → speakers → delivery• Narrative development around complex/AI-adjacent topics (non-technical translation)• Partnering with analytics, insights, product and measurement teams• Building regional playbooks, frameworks and content libraries• Scaling multi-market programs across EMEA• Designing high-touch account engagement strategies• Creating measurement frameworks and planning templates• Turning complex advertising and audience concepts into simple, actionable customer value
EDUCATION
Royal Holloway, University of London
2.1, Management
SKILLS
ABOUT ANTONIA KEKKOU
Senior Commercial and Media Leader with 15+ years\' experience building enterprise relationships, high-performing teams, and revenue growth strategies that scale across markets. I specialise in helping global organisations unlock growth through clear strategy, operational excellence, and high-impact narrative development - translating complex capability into measurable business outcomes. I bring multi-market teams together around shared goals, combining measurement innovation, GTM programme design, and a genuine fluency in AI-powered tools to drive results in fast-moving, ambiguous environments.Across my career I\'ve led large enterprise relationships, developed joint business plans, and launched high-performing initiatives including customer story programmes, multi-market strategic playbooks, thought-leadership series, and measurement frameworks - partnering across Sales, Marketing, Product and senior leadership to deepen customer relationships and unlock new opportunities.From performance strategy at TBG Digital, to digital and eCommerce transformation at L\'Oréal, to leading a £200M+ advertiser portfolio at Amazon Ads - my career spans agency, brand and tech. Each role has deepened my ability to translate complex media and technology into commercial growth.I thrive in environments where creativity meets commercial growth - whether that\'s shaping new frameworks, elevating advertiser maturity, launching events and narratives, or partnering with product and analytics teams to unlock new opportunities. I\'m particularly energised by the current AI moment - building tools, frameworks and narratives that help organisations move faster and smarter. If you\'re building in performance media, customer marketing, GTM, retail media or AI-powered advertising, I\'d love to connect.
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