Anton G.
Marketing Executive @HMD Trucking, Inc.
Signup · Get unlimited contacts
WORK HISTORY
Marketing Executive @HMD Trucking, Inc.
Chicago, IL, US
As a key member of the HMD Trucking team, I played a critical role in developing the company\'s marketing and recruiting departments and achieving the following- Creating the recruiting department from scratch and developing a scheme for efficient recruiter work in ATS Tenstreet- Designing and launching a new SEO-optimized website with lead forms, callbacks, and chats to enhance the company\'s online presence- Managing Facebook ads to generate over leads per month and automate retargeting for efficiency- Implementing transactional SMS and automated email communications for all incoming leads, and drip marketing campaigns for non-responsive leads- Conducting SEO optimization, article writing, and link management to improve search engine ranking- Managing the company\'s social media presence on various platforms, increasing Facebook subscribers to 60k and TikTok views to 1.5k per day- Organizing photo and video shoots to create excellent, unique content for use in marketing materials- Developing a brand book and visual identity, including designing the company\'s truck exteriors- Creating in-depth reports to analyze driver retention rates, optimizing budgets for effective driver location allocation- Assisting in finding new employees through advertising on Facebook and LinkedIn- Managing the company\'s online reputation to ensure positive customer feedback and improve brand image.
ABOUT ANTON G.
With over two decades of experience in digital marketing, I have spent the last five years specializing in marketing for trucking companies and related businesses. My journey began with helping companies find quality drivers, and I was among the first to utilize Facebook ads as a highly effective channel for this purpose. Working alongside a talented team of developers, I have also launched several products designed to automate lead processing and provide deep analytics to improve driver retention rates. Through my work, I have gained a comprehensive understanding of all traffic channels for driver recruitment, as well as effective strategies for finding clients and partners for brokers and factoring companies. Additionally, I provide consulting services to technology startups in the trucking industry. When I\'m not busy with work, I love to pursue my hobbies of hiking, traveling, and surfing. If you have any questions or would like to connect, feel free to send me a private message. I am always happy to respond to thoughtful and respectful messages.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.