Antoine Mière

Marketing Manager @Faks

Ville de Paris, FR

First marketing hire at Faks. Responsible for building, structuring, and scaling the entire marketing function from the ground up in a high-growth B2B SaaS environment.Marketing Foundation (from scratch)Strategy & Vision: Defined the annual strategy, roadmap, KPIs, and OKRs aligned with aggressive company growth objectives.Infrastructure: Deployed and integrated the full marketing stack (HubSpot, Customer.io, Webflow.) and reporting frameworks.Governance: member of the strategic steering committee (COPIL)Strategic Repositioning & GTMBusiness pivot: Co-led the strategic shift from a pharmacy app to a \"Standard SaaS for supplier management.\"ICP segmentation: Structured targeting for key segments (pharmacies, groups, labs) to refine the GTM focus.Value proposition: Overhauled the company’s messaging and offer structure to match new market positioning.Lead gen & organic growthAcquisition engine: Built a 100% organic engine from scratch, now accounting for 18% of total company leads.Lead Nurturing: Implemented targeting and scoring strategies to qualify high-intent prospects for the sales team.Social authority: Scaled the company’s LinkedIn presence from 500 to 4,500 followers in 3 years via a data-driven content strategy.Data, Automation & Product MarketingCRM & Ops: Full HubSpot architecture (lifecycle stages, automation, data enrichment) and automated user flows via Customer.io.Web analytics: Implemented tagging plans to optimize website performance and conversion rates.Event management: End-to-end management of Pharmagora 2025 and 2026 (Trade Show)/ booth organization & hosting a keynote conference.

Audencia

Master, Marketing

ESSCA

Bachelor Management International, Commerce international

CETYS Universidad

Semestre International, International Business