Anthony Tattum Marketing Agency
Chief Marketing Officer @Leopard Co
Signup · Get unlimited contacts
WORK HISTORY
Chief Marketing Officer @Leopard Co
Birmingham, GB
As CMO of Leopard, I lead a dynamic team dedicated to delivering impactful marketing communications. Established in 2023 from the merger of Spottydog Communications and Big Cat, Leopard combines expertise to drive meaningful results for our clients.Our Mission:At Leopard Co, we seamlessly blend with your team, using strategic insights and proven communication methods to create impactful programmes. Our ROAR process guides our work:R: Research – We deeply understand your market, audience, and competitors to establish a strong foundation.O: Opportunity – We identify opportunities to position your brand for growth.A: Activity – We execute targeted activities that align with your business goals.R: Results – We rigorously measure and evaluate outcomes to ensure tangible, impactful results.What We Do:Our services include:Strategy Development: Crafting detailed plans to steer your marketing initiatives.Social Media & Digital Marketing: Engaging and converting audiences through innovative digital strategies.Public Relations: Building and safeguarding your brand’s reputation through strategic storytelling.Creative Campaigns & Branding: Designing memorable campaigns that deeply connect with your audience.Leadership with Vision:Alongside my co-founder CEO, Rachel Roberts, we take a hands-on, client-centric approach. We understand our clients\' needs deeply, fostering relationships that often last over a decade. Our close involvement ensures we deliver outstanding results that exceed expectations.Why Leopard Co:Our team brings extensive experience working with some of the UK’s leading brands across sectors like pubs, tech, B2B, hospitality and health. We foster a culture of continuous learning and development, keeping our team sharp and inspired to tackle new challenges.At Leopard, your goals are our mission. Let’s leap together towards achieving your marketing communications objectives and creating lasting impact through our ROAR process.
EDUCATION
University of Birmingham
Mechanical Engineering & Russian
CIM | The Chartered Institute of Marketing
Post Grad Diploma, Marketing
SKILLS
ABOUT ANTHONY TATTUM MARKETING AGENCY
Hi, I’m Anthony - Chief Marketing Officer at Leopard Co and a self-confessed marketing geek. I’m passionate about the science (and art) of how brands grow, how consumers make decisions, and how great marketing persuades, influences, and drives profit.At Leopard Co, we’re a full-service marketing agency built on one clear promise: Your Goals Are Our Mission. We blend a deep understanding of how marketing really works with creative brilliance to help ambitious brands grow - building preference, fame, and commercial impact.What I Do:As CMO, I help businesses navigate the complexity of modern marketing. My job is to simplify the challenge, focus on what works, and deliver campaigns that truly make a difference. I work with brand leaders to:* Clarify their marketing strategy* Activate distinctive and effective campaigns* Drive measurable business and brand growthWe use our proprietary ROAR methodology - Research, Opportunity, Activation, Results - to ensure every project delivers meaningful impact.Why It Matters:For me, marketing isn’t just creative fluff or vanity metrics. It’s about effectiveness. I obsess over evidence-based principles from the world’s leading thinkers (Byron Sharp, Les Binet, Mark Ritson) and apply behavioural science to make marketing more persuasive and efficient.Because at the end of the day, brands don’t grow by chance. They grow through smart strategy, creative distinctiveness, and relentless focus on driving profit.My Journey:From promoting sell-out club nights in the 90s to advising brands in boardrooms today, my career has always been about connecting with audiences and driving growth. Along the way, I founded Big Cat, co-lead spottydog communications, and now lead marketing at Leopard Co.I’m also a proud Brummie, dad of two, coffee snob, and an enthusiastic (but slow) runner.My Values:* Impact over activity* Creativity backed by science* Honest, pragmatic advice* A relentless focus on what works Let’s Talk:Whether you want to grow your brand, sharpen your marketing strategy, or just chat about the latest in marketing science, I’m always up for a conversation (and a good coffee). Call: 01•••••••50 Email: a••••••@leopardco.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.