Anthony White
Account Director @Databroker
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WORK HISTORY
Account Director @Databroker
I work at Databroker, an independent list broker helping organisations source and use high-quality B2B data for marketing and sales activity in the UK and internationally. My role is focused on giving practical, impartial advice on data sourcing rather than pushing pre-packaged solutions. As Databroker isn’t tied to any single data owner or platform, I’m able to review multiple suppliers, benchmark quality and pricing and recommend the most appropriate data for each client’s objectives, budget and target audience. This means you get peace of mind, better ROI, less wastage and more leads for the sales team! I support businesses with B2B email data, telemarketing data, direct mail lists and international datasets, as well as more specialist and bespoke requirements. This often includes helping clients define their ideal customer profile, refine targeting by sector, job role or geography and avoid wasted spend on poorly matched or low-quality data. A core part of my work involves advising on data quality, licensing and compliance. As corporate members of the Data & Marketing Association, Databroker operates in line with DMA best practice and UK data protection requirements and I regularly help clients understand what “good” looks like in practice when it comes to compliant data usage. Clients typically come to us because they want clarity, not sales spin. I take pride in providing straightforward recommendations, pressure-free advice and solutions that are designed to deliver better conversations with the right decision-makers, rather than simply more volume.
EDUCATION
All Hallows Catholic High School
Modern European History and Social Sciences
ABOUT ANTHONY WHITE
I’ve spent over 15 years helping B2B marketers get closer to the audiences that actually matter to their business. As a senior member of the team at Databroker, I work with organisations across the UK and internationally to plan, source and deploy high-quality B2B data for email, telemarketing and direct marketing campaigns. My role is fundamentally consultative. I don’t sell “lists off the shelf”. I help clients think through who they really need to reach, how best to reach them, and how to do it safely, compliantly and effectively. Databroker is an independent B2B list broker, which means we’re not tied to any one data owner or platform. That independence is important. It allows me to review multiple options, benchmark quality and pricing, challenge assumptions, and recommend the most appropriate solution for each brief rather than forcing a one-size-fits-all product. We\'re driven by your client brief. A big part of my day-to-day work involves advising on data quality, compliance, GDPR and PECR considerations and how data should be used in practice. Clients often come to us after being disappointed by portals or low-quality datasets, I take pride in helping them reset, refine their targeting and get campaigns back on track. I work closely with marketers, marketing agencies, sales leaders and business owners who want better conversations with the right decision-makers, not more noise. That can be through bespoke UK or international data, data cleansing and enhancement, or newer AI-driven approaches to audience growth and lead generation. If you’re planning B2B campaigns and want straight-talking advice on data, audiences or outreach strategy, I’m always happy to have a conversation.
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