Anthony Sertelon

Digital Acquisition Manager @Confluent Digital

Lyon, FR

End-to-end management of multi-channel acquisition campaigns for both B2C and B2B clients (industries: energy, insurance, real estate, tech, e-commerce, hearing aids, learning). Expertise in email marketing, display, push notifications, and paid search, with a strong focus on ROI and performance. • 50+ campaigns/month: planning, execution, and real-time optimization across multiple acquisition channels. • 🤝 100+ partners onboarded (advertisers and publishers): prospecting, onboarding, and relationship management. • Profit margins >30%: strategic deal structuring and cost negotiation (CPL, CPC, CTL, CPA, CPM). • media budgets: budget allocation aligned with overall acquisition strategy. • Monitoring of key performance indicators (CTR, CVR, eCPM) and post-campaign reporting for continuous improvement. • 🤝 Long-term client and agency relationship management, ensuring performance, satisfaction, and strategic alignment.

Notre Dame de Bellegarde

Baccalauréat, Économie

IDRAC Business school

Master's degree, Commerce international

University of Cambridge

Preliminary English Test, Langue anglaise et littérature, général

University of Greenwich

International business and business strategies

University of Cambridge

First Certificate in English, Langue anglaise et littérature, général