Anthony P.
Head of Brand Marketing @Reyal
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WORK HISTORY
Head of Brand Marketing @Reyal
Vancouver, BC, CA
As Head of Brand & Marketing at REYAL Performance, I oversee the full spectrum of brand and growth strategy — driving awareness, adoption, and conversion for a high-performance men’s skincare brand built at the intersection of science and lifestyle.I lead the end-to-end marketing ecosystem, from brand architecture and creative direction to paid media strategy and performance optimization. My role bridges creative storytelling with data-driven decision-making, ensuring Reyal’s identity, messaging, and campaigns resonate across digital, retail, and community touchpoints.
EDUCATION
Pacific Institute of Culinary Arts
Culinary Arts/Chef Training
Toronto Film School
Visual Communications & Interactive Media, Graphic Design
The University of British Columbia
Digital Communication and Media/Multimedia
ABOUT ANTHONY P.
Anthony is specialized in building brands and products that connect deeply with users, drive engagement, and deliver measurable growth. With expertise across UX/UI design, product development, brand architecture, and marketing execution, he takes a holistic, insight-driven approach to creating experiences that inspire action and foster long-term value. Anthony leads brand and marketing strategy from the ground up—defining architecture, shaping user journeys, and executing go-to-market campaigns that scale. My process blends creative intuition with data-backed decision-making, ensuring every interaction is purposeful, user-centric, and performance-driven. He thrives at the intersection of creativity and strategy—whether launching new products, revitalizing established brands, or engineering GTM strategies that outperform. My focus is on turning complex ideas into intuitive experiences, and brands into engines for sustainable growth.
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