Anthony Kowalczyk

WORK HISTORY

EDUCATION

ABOUT ANTHONY KOWALCZYK

I’ve spent 15+ years working across digital media strategy, ad operations, and measurement, focusing on how media systems are structured, executed, and evaluated. My experience spans planning, activation, and optimization across major platforms, with a focus on improving how media investment translates into measurable outcomes. At Forward Media, I led digital ad operations and technology, with responsibility for: Campaign architecture and trafficking standards Platform integration across programmatic, social, and search Measurement frameworks, including attribution and performance reporting Operational workflows to support scale and consistency This work required aligning strategy, execution, and data, ensuring that media plans could be effectively deployed and measured in-market. At Plain Language Media, I focus on building media strategies that are both technically sound and operationally executable. Our work centers on: Structuring campaigns based on audience, signal, and platform capabilities Ensuring clean implementation across ad servers, DSPs, and platform environments Designing measurement frameworks that reflect actual business outcomes Ongoing optimization informed by performance data, not platform defaults I’m particularly interested in the intersection of: Signal loss and evolving attribution models Platform-level automation vs. controlled execution The relationship between creative, delivery systems, and performance Effective media requires more than strong planning; it depends on how well systems are configured, data is interpreted, and decisions are made over time.