Samuel A.
Digital Channel Manager @Bethany Christian Services
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WORK HISTORY
Digital Channel Manager @Bethany Christian Services
Designing and executing cross-channel, digital marketing campaigns to acquire and generate new leads• Building and implementing unified paid and social media strategies to maximize marketing impact• Managing holistic advertising plans across paid, owned, and earned media channels• Translating research, insights, and client vision into effective media objectives and strategies• Overseeing budget management, target attainment, media strategy, and campaign optimization• Analyzing performance data and compiling analytics reports for clients and stakeholders• Staying current with the latest trends in digital media, retail media, digital commerce, and digital advertising• Collaborating with internal teams to ensure integrated marketing efforts
EDUCATION
Calvin University
Bachelor’s Degree, Marketing
SKILLS
ABOUT SAMUEL A.
8+ years of digital marketing and content strategy experience focused around insight-driven content and high-performing digital experiences across social, web, email, and paid media. I combine data fluency and digital strategy to understand what resonates and drive meaningful engagement at every touchpoint.
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